Of Web Personalization Gnomes

A new entrant has this week joined the web personalization fray. They come in the form of UK based firm Magiq and I’ll warn you, they come armed with gnomes who will put your campaigns live and take care of the tech aspects!

If we put Magiq’s silly in-jokes to one site [just below the shrubbery? - ed] they appear to have quite a neat self-serve personalization platform that will allow marketers to include CRM data in their targeting of visitors on the web. In their own words:

“Magiq allows you to take immediate and real-time control of your website’s personalization, without needing to involve your IT team or hosting provider.

So whether you are the site’s in-house marketing team or an agency wanting to help your client’s on-line marketing, Magiq lets you set up Gnomes to power the campaigns immediately, and change them at will, responding to changing demands and opportunities without overloading IT or being stuck in endless change control processes.

If you’re IT then Magiq can be a great way to remove the workload of constant changes to the site generated by the marketing and CRM teams.”

Magiq web personalization

Interesting stuff. Case studies and client testimonials are at this time scarce on their site other than a Dutch insurer but there isn’t much detail on that one either. Anyone had experience with this solution and care to comment? From the postal address we suspect the same guys might be behind this web personalization solution as who drive the Speed-Trap analytics technology. Speed-trap are partnered with the likes of Teradata and SAS so presumably they can suck that data into their website personalisation solution. Tech details are scarce at the present time though.

Meanwhile, Maxymiser have again updated some of their documents and case studies on their web personalization solution this week.

MVT