Multivariate Testing Experiences at Glasses Direct

The guys at maxymiser have put out a testimonial from David Carruthers at Glasses Direct on his experience of using multivariate testing with them. This one is interesting as it’s a client who has had experience with a competitor. The posting doesn’t say who the other supplier was but it does say paid-for so we can deduce it wasn’t Google Website Optimizer.

Glasses Direct Multivariate testing image

Unlike many case studies, they’ve posted this on their blog so you don’t need to give your email address to get hold of it – take a look at the testimonial here.

In other news, SiteSpect continue their expansion in europe with their Netherlands office starting to make an impact. Omniture appear to have removed many of their multivariate testing case studies but there is still one from Readers Digest (a brand that went bust in the UK last month).

Multivariate testing is moving forward apace. some content will follow on segment targeting allowing markters to target visitors with different content depending upon where they have come from. If multivariate testing is new to you, hit that link and get the maxymiser explanation, one of the more scientific explanations in our experience, lacking the marketing fluff of the others.

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